Despite our previous post about 40% of van driver’s not branding their van, there are still huge benefits to be had from having signwriting on your vehicle. If you’re just starting out on your own or want to spread your business further, then this is a great and relatively cheap way of gaining custom.
What to Consider
Font plays a huge part in the graphics you choose, you want something that will stand out and look good, while being easy enough to read when flying 70mph down the motorway. Don’t go for anything too fancy or with lots of flicks, as this can sometimes be distracting and make it hard to read.
The material you choose to use for adding graphics is important - vinyl graphic wrap done well, for example, can look great but individual stickers do have a tendency to peel and can look a bit naff. Additionally, simply painting your van can be a cheap and aesthetically pleasing but again it needs to be done well.
Adding pictures is a great way to stand out from the crowd, but you need to make sure you have the copyright permission before using the image. Failing to do this could slap you with a hefty fine and you’d have to pay out even more to remove and add new graphics to your van.
Finally, does it actually look good? Before you do anything else, get a few opinions on the design from people who haven’t worked on it. It is easy to get so involved in your design that you fail to notice huge blunders - check everything twice, especially contact information!
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