Kwik-Fit is to transform its 200-strong fleet of Mercedes-Benz Sprinter 316 CDI 3.5 tonne medium wheelbase vans with a fully-wrapped livery of blue and yellow.
Put another way: Kwik-Fit vans will now be blue and yellow instead of white.
There are already 20 Kwik-Fit vans on the road, displaying the new look, with 54 more vans to get the makeover in the next few weeks.
A further 40 Kwik-Fit vans will also display the well-known corporate colours of blue and yellow during the course of 2014 and 2015.
In addition to the cosmetic changes, all Kwik-Fit vans are to be outfitted with new equipment such as:
- a tyre balancer with a video screen
- a new tyre machine with an uprated third arm to aid in the fitting of run flat tyres
- and an additional air tank to assist in seating tyres on the wheel rim
Other more minor changes are also to be made, following feedback from van technicians.
Simon Lucas, Kwik-Fit fleet operations director said: “Our research revealed that we could generate improved visibility and therefore potentially extra business by introducing a more striking livery on the mobile fleet than our previous livery displayed on a white van.”
Mr Lucas said: “Utilising Kwik Fit’s corporate blue and yellow colours does, we believe, provide a significantly enhanced mobile billboard to raise greater awareness of our “we’ll come to you” tyre fitting service.”
These improvements in the Kwik-Fit mobile tyre fitting service are evidence of the continued investment in the business by parent company Itochu Corporation since it acquired Kwik-Fit almost three years ago.
This dovetails nicely with the 250&percent; year-on-year increase in retail sales, not to mention increasing demand for Kwik-Fit mobile from both corporate as well as retail customers.
